# Analogy and Blending

Three traditions of "import structure from a remote frame":
- **Synectics** — William J. J. Gordon, 1961. Practical training in operative analogy.
- **Bisociation** — Arthur Koestler, *The Act of Creation*, 1964. Creativity as collision of two unrelated frames.
- **Conceptual Blending** — Fauconnier & Turner, 1998. Formal cognitive theory: meaning emerges from selective integration of multiple input spaces.

## When to use

- Stuck inside one frame; all candidate ideas come from the same neighborhood
- The problem has a "shape" but no obvious solution in its native domain
- A long-established field has run out of native ideas
- Producing work that depends on metaphor (writing, marketing, theoretical work)

## Don't use when

- You need disciplined development inside a single frame
- The remote frame shares no generic-space structure with your home frame (no overlap → no blend, just noise)
- You're using analogy as decoration on shallow understanding

## Synectics: four kinds of analogy

**Direct analogy.** Find an organism or system that solves an analogous problem. *How does a tree handle wind? Flexibility distributed across many small members.*

**Personal analogy.** Imagine being a component. *I am the molecule in this reactor; what is happening to me?* (Counter-intuitive but unusually generative.)

**Symbolic analogy.** Describe in metaphorical / compressed terms. *"The problem is a shy bridegroom"* (a problem that needs to be approached but resists approach).

**Fantasy analogy.** What would the ideal magical solution look like, if all constraints were lifted? (Compare TRIZ's IFR.)

Usually applied in sequence: symbolic / fantasy as starting points → direct as concrete grounding.

## Bisociation: the two-frame frame

Koestler: creativity is the simultaneous holding of two normally-incompatible frames of reference. A joke = a sentence completed in one frame and abruptly reframed in another. A scientific discovery = a phenomenon in domain A seen as instance of structure from domain B (Kekulé's snake-biting-tail → benzene ring).

Operative move: when stuck, find a remote frame and force the mapping. Hold both frames at once; resist collapsing the remote into the home.

## Conceptual blending: four-space architecture

For careful work, F&T's structure:
1. **Input space 1** — the home problem.
2. **Input space 2** — the remote domain you're importing from.
3. **Generic space** — what they share at an abstract level. (If nothing, the blend won't work.)
4. **Blended space** — selective projection from each input. *Not all* of input 1, *not all* of input 2.

The interesting properties live in the **emergent structure** of the blend — properties that aren't in either input.

## Procedure

1. State the home problem in one sentence.
2. Pick a remote domain you actually know something about. Effective: biology, geology, theology, medicine, military strategy, dance, agriculture, archaeology, cooking, etymology, monastic life, mountaineering. *Avoid* "AI" and "the brain" — slop magnets.
3. Find one specific structure in the remote domain. Not the whole domain — one mechanism, relationship, or constraint.
4. Force the mapping. Be explicit about which elements project and which don't.
5. Look for emergent structure — properties of the blend that weren't in either input.
6. Hold the doubleness for a few minutes. Don't immediately collapse the remote into home-frame terms.
7. State the resulting idea in home-frame terms only at the end.

## Worked example

**Home space**: how should a small open-source project handle contributor onboarding?

**Remote space**: monastic novitiate (medieval Christian process for admitting new members).

**Generic space**: a community admits new members through a graduated process designed to test commitment and transmit values.

**Selective projection**:
- From novitiate: defined trial period, explicit "rule," senior mentor, public moment of full membership.
- From open source: technical work, contribution flow, maintainer relationship.

**Blended space**: a contributor passes through a defined "novitiate" — a public 3–6 month period with a maintainer mentor, a documented "rule" of project values, and a recognized moment of becoming a "professed" contributor.

**Emergent structure**: monastic novitiate is *not transactional*. Novice doesn't earn membership through volume of work; they earn it through demonstrated commitment to the rule. Very different from open-source default (volume of merged PRs). The blend produces *commitment to values, not work output, as the criterion*. Not in either input alone.

## Anti-slop notes

- "X is like Y" without specificity = cliché, not analogy. Real analogies have *specific* mapped structure.
- Avoid analogies to currently-trendy frames ("like AI", "like a network", "like a marketplace") — overused, low transfer.
- Test: can you name three specific things that map and three that don't? If not, the analogy is decorative.
- Resist mixed-metaphor accumulation. One careful analogy beats five sloppy ones.
- Don't pick "the brain" or "AI" as remote frame. Pre-cooked.

Sources: Gordon, *Synectics* (Harper, 1961); Koestler, *The Act of Creation* (Hutchinson, 1964); Fauconnier & Turner, *The Way We Think* (Basic Books, 2002).
